The News & Observer recently hired Rasmussen Reports to conduct a poll about Wake County's view of school taxes. Based in New Jersey, Rasmussen Reports uses an automated survey process, a process very similiar to Public Policy Polling's methodology.
Rasmussen's automated polling process proves remarkably accurate. In the 2004 Presidential Election Slate magazine reported that Rasmussen's use of automated polling beat Gallup, an established nation-wide poll, in accuracy in four battleground states, Florida, Ohio, Pennsylvania, and Minnesota. As the only polling firm to predict the 2004 Presidential contenders' vote total within half of a percentage point, Rasmussen also touted predictions that were more acurate than those of both Mason-Dixon and Zogby polls. The accurate results of their predictions led Slate reporters David Kennar and William Sletan to comment that "Clearly, these automated pollsters are on to something..."
Started and President Scott Rasmussen has been conducting automated phone interviews since 1996.