Bev Perdue 44
Richard Moore 34
Richard Moore's new ad campaign appears to have reinvigorated his campaign, as he's within ten points of Bev Perdue after trailing by 27 in a poll two weeks ago.
Moore's first set of television ads focused on issues like government efficiency that seem better suited for the general election than a Democratic primary. He also made no mention of his party affiliation. In his new ads he comes across more as a populist, hitting on issues like the minimum wage and college tuition. The ad also prominently states that he is a Democrat.
49% of those surveyed reported seeing ads for both Moore and Perdue in the last week and among that group the gap between the two candidates is even smaller- Perdue leads just 46-43.
Never underestimate the power of tv in a statewide campaign.
Perdue is still clearly the favorite but Moore's prospects have improved considerably since he went back on the air last week with his new message.
Full results here.
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