Tuesday, June 22, 2010

Marshall has a strong chance

Democrats got their more electable candidate for the fall by nominating Elaine Marshall to run against Richard Burr tonight. Qualitative arguments were made over the last six months that Cal Cunningham would be the stronger nominee but polling data has repeatedly shown that Marshall is the stronger candidate:

-PPP has tested both Marshall and Cunningham against Burr every month since August, and Marshall has polled closer to Burr in every single one of those polls. While that discrepancy could have been explained by Marshall's higher name recognition for a while, she continued to poll 4 points better against Burr even after Cunningham's television advertising campaign during the primary. On our May poll Burr led Marshall by 1 and Cunningham by 5 while on our June poll Burr led Marshall by 7 and Cunningham by 11.

-Marshall's favorability numbers are well above average for non-incumbents running for the Senate or Governor across the country. PPP has polled on 37 politicians seeking to win one of those offices over the last three months. Marshall's net favorability rating of +5 (21/16) ranks her in a tie for 6th most popular among those 37 challengers with Iowa Republican Gubernatorial hopeful Terry Branstad. The full chart showing how Marshall stacks up with the favorability numbers of other candidates across the country is available here.

Marshall is looking considerably more competitive against Richard Burr at this point in the election cycle than Kay Hagan did against Elizabeth Dole two years ago. Our most recent poll found Marshall down 46-39 to Burr. In late June of 2008 Dole led Hagan 51-37 in our polling. Certainly the 2010 election cycle is not shaping up as positively for Democrats as the 2008 one did. But Burr's approval numbers are weaker than Dole's were, his lead in the race at this point is smaller than Dole's was, and the fact that he is easily the most endangered Republican incumbent in the country should ensure this race gets a lot of national money poured into it. Burr is favored to win but it will be close, and Democratic voters ensured that today with their votes for Marshall.

11 comments:

  1. Tom, What's going on with PPP!? Dead wrong in NC-SEN, dead wrong in NC-8, makes me doubt TX and PA numbers!

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  2. Jensen is Debnam having a tantrum over this right now hahahahah. WE ALL KNOW YOU VOTED FOR MARSHALL.

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  3. There is no enthusiasm on the democrat side. Turnout was so light in this runoff that even the SC runoff attracted many more voters down in the Palmetto State. Burr will win by a minimum 6 points.

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  4. Reconsidering.... Maybe you nailed NC-8, b/c you nailed D'Annunzio's margin, just every single undecided voter voted for Johnson...

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  5. I don't think D'Annunzio's actions in the last week picked him up a lot of undecided voters. You really have no idea how accurate our polling on the runoff was since we didn't make it public.

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  6. Jensen polling was probably spot on in the NC-SEN runoff. It was tied but that was many many weeks ago when there was time for movement. Jensen always gets it right but didn't release any numbers cause Elaine was surging and Jensen knew it and didn't want to make Dean angry. We all know how polls like that influence media coverage.

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  7. Marshall's winning formula:

    85% of black voter's+ 80% of democratic voter's+40% of independent women voter's+55 % of voter's under 30 = VICTORY! Come on Marshall, we NEED YOU!

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  8. Dustin: Blacks are included under Democrats. And good luck trying to turn young people out when they'd rather be drinking or smoking marijuana.

    The sentiment of most North Carolinians is that Burr is a mediocre Senator, but no way in hell would a big-spending liberal Democrat like Marshall be any better.

    Turnout was ridiculously low in the primary and runoff. That tells me that voters just weren't receptive to any potential Democrat candidate. Marshall better hope that the curse of Sam Ervin rears its ugly head again, and then hope that she can beat the curse herself in 2016.

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  9. Marshall has not the money and will have not.

    When a poll with a democrat leading?

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  10. Tom - will PPP now disclose for which of the Dem candidates you are/were working for (was it maybe the DSCC)? Or do we have to wait for the FEC filings?

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  11. Breaking News:

    Ramussen Poll 06/24/10

    Burr 44
    Marshall 43

    So this means that Marshall is probably winning by 2-3 points. Wow- this is impressive !!!

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