Monday, July 2, 2007

Pollster Profile: American Viewpoint

Last week we reported on a survey conducted for the NC Center for Voter Education by the polling company American Viewpoint. American Viewpoint is a national Republican polling firm located in Alexandria, VA. The company’s founder and president is Linda DiVall, a veteran of Republican campaigns and leader in developing Republican strategies for women and health care issues.

American Viewpoint’s political client list includes big names like Bush-Cheney ’04, Fred Thompson and Newt Gingrich. They have worked for numerous current and former Senators and Congressman. They have also done work for the Log Cabin Republicans and the Republican Majority for Choice.

North Carolina ties include working for former State Rep. Richard Morgan and Elizabeth Dole’s Presidential Campaign.

The non-political client list is a mixed bag of corporations and advocacy groups that span the ideological divide (for example, AARP, American Medical Association, AT&T, CBS News, NEA and Planned Parenthood).

The polling for the NC Center for Voter Education appears to have been lead by Randall Gutermuth, the Director of Political Affairs for American Viewpoint. Gutermuth has his own impressive list of Republican Senators, Governors and Congressman and corporate clients and was named a “Rising Star” by Campaigns & Elections magazine in 2005.
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