I argued last fall that while I don't think people lie to pollsters about who they plan to support in an election or what they think about a hot button issue, I do think they sometimes fib about their level of informedness, wanting to make it seem like they follow politics more closely than they actually do.
That's definitely the case with a question we asked on our poll last weekend about whether or not respondents watched Governor Perdue's State of the State Address last week. 32% of the state's voters claimed they did. I would be surprised if actual viewership was more than a tenth of that- perhaps 3% of the state's voters- but I bet even that's on the high end.
The ratings weren't even close to that high for the Carolina-Duke game last weekend.
Either way there are indications within the numbers that the speech might have been a success for the Governor. Her approval rating among those who claimed to watch the speech (51/38) was a good deal better than among those who admitted they didn't (40/34).
If anyone has any hard numbers on tv viewership for the State of the State address, please share!
Full results here.