Bev Perdue 41
Richard Moore 31
Dennis Nielsen 4
Bev Perdue's pledge to eliminate negative advertising for the rest of the primary campaign is an instant hit with Democratic voters. Her lead is back up to double digits for the first time in four weeks.
56% of likely voters reported having heard about the promise, and within that group Perdue has a dominant 47-31 lead. The race is basically a tie with the rest of the electorate.
The big question for Perdue though is whether she will be able to sustain the positive momentum she received from her announcement last week over the last three weeks of the contest, especially as Richard Moore continues to hit her with negative ads that have tended to be pretty effective.
Given how well she is doing with those who have heard about her promise, another goal should be to turn the 56% of voters who have heard about it to 100%.
Full results here.