With the news that Elaine Marshall is at least ever so slightly considering a Senate bid it seems worth revisiting how she fared when we polled her against Richard Burr back in March:
She trailed 43-35 in a potential contest. That eight point deficit is the best we've found of anyone we've polled against Burr with the exception of Roy Cooper and Mike McIntyre.
At the same time it was interesting that even after 12 years in statewide office, 53% of North Carolinians didn't express an opinion one way or the other about whether they view Marshall favorably. So her initial name recognition- which I've repeatedly said is not a good criterion for Democrats to use in choosing a candidate- is actually not that high.
I don't know how Marshall's fundraising would be but female candidates certainly have done well statewide in recent NC elections.