I've had several people ask me what I think about the Strategic Vision controversy.
I think that all companies doing public polling should make their topline demographics and crosstabs easily publicly available. It should be right there on your website. I remember when I was in high school all of my math textbooks had the answers to all of the odd numbered questions in the back. When you did your homework you could certainly look back there and get the answers right but you didn't get any credit if you didn't show your work.
I could leave PPP, start Tom Jensen Polling, put out a bunch of topline numbers the day before an election that just copied the Pollster, RCP, or Nate Silver predictions and be one of the most accurate pollsters in the country. That would be pretty darn easy and anyone could do it. And that's why public pollsters should hold themselves to a higher standard and also be held to a higher standard by the media. I don't think the press should report on any polls that they can't see the party ID breakdown for, etc.
(To be clear I'm not saying that Strategic Vision or anyone else necessarily does or has done what I'm describing above, but you could certainly get away with it if nobody ever asked you to show your work.)
I also hope that Nate Silver will do the sophisticated analysis he did to raise questions about Strategic Vision's polls for every national pollster that has released more than 50 public surveys in the last two years. If it turns out that one of us is cheating then suspicions will be raised that any of us could be cheating and a more thorough look at what's going on out there might be necessary to keep public faith in our field.