Friday, August 31, 2007

Pollster Profile: Hertzog Research

Durham County hired Hertzog Research in Carrboro to conduct its survey on upcoming bond and tax referenda. Hertzog Research is a fairly new establishment, started in 2003, but it already has an impressive client list of corporations, law firms, non-profits and government agencies. For example, GE, Intel, the Federal Transit Administration, the NEA, and UNC-Chapel Hill. Their website claims that they do candidate polling as well, but don’t list any political clients.

The company’s principal is Mark Hertzog. Before beginning his own company, Hertzog worked with TARP and FGI Research. Both companies have extensive experience in market research, costumer satisfaction surveys and more. Hertzog Research seems to have a similar focus.

Mark Hertzog is also the author of a book, The Lavender Vote: Lesbians, Gay Men, and Bisexuals in American Electoral Politics.
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