In politics, even when you think you've got everything planned out to the smallest detail it can all go to hell.
I'd say that's what happened with Pat McCrory's announcement this afternoon.
The campaign spelled 'governor' wrong in its press release.
When asked about it, his campaign manager said she thought someone hacked into their system and changed the spelling.
I don't think anyone really bought that.
Then a spokesperson for his campaign admitted that they screwed up. She gave an explanation that was entirely reasonable, and certainly forgivable, if a little sloppy on a part of the campaign.
That would have been the end of it.
But then his campaign manager refuted the spokesperson's very reasonable (and detailed) explanation and insisted once again that the hackers did it.
The McCrory announcement created a lot of buzz alright. But the buzz is that he has a bunch of bumbling morons running his campaign. And that the campaign is already trying to deflect responsibility for its mistakes. Not exactly the image a candidate who says he wants to change business as usual in Raleigh wants to convey.
I guess the good news for Pat McCrory is that it can only get better from here.