Sustaining the Momentum

Last week I posted that while Bev Perdue seemed to be getting some initial good will from her positive pledge, I thought it would be hard for her sustain the momentum for the next three weeks.

Well having Andy Griffith cut an ad for you is sure a good way to do it.

We've shown over and over that there are few solidly committed voters in this race. There's been an awful lot of clutter with the volume of different ads each campaign has run, and I imagine that for most voters it's hard to keep it all straight.

An ad with an Andy Griffith endorsement is the kind of thing that can cut through all the noise and leave an impact with people.

It might also help improve Perdue's numbers with older white women, a demographic she has under performed with in our polls. I know my grandmother sure does love Andy Griffith.

A good move for the Perdue campaign I think but we'll see what happens the next couple weeks.