Wednesday, April 4, 2007

Richard Moore closes in on Beverly Perdue

The biggest story from our latest tracking poll has to be State Treasurer Richard Moore’s gaining on Lt. Governor Beverly Perdue despite the negatively publicity he has received of late. Perdue had been leading by double-digits in each previous tracking poll as well as a survey we did back in July. For the first time Moore is within ten percentage points and he is, in fact, within the margin of error. Moore narrowed the gap by 6% this month and by 11% over two months.

What I would like to know is why? What has Moore done to improve his position? Is there something going on that I am unaware of? The only idea I can come up with is that all the negatively publicity is actually increasing his name recognition.

If that is the case then it may be a bit of fool’s gold for Moore. By Primary Day, more than a year from now, both candidate’s name ID will be nearly universal among primary voters and this campaign contributions controversy may come back to bite him.

Check out the tracking graph so far. In about six months these graphs could be fascinating.


Will Cubbison said...

Fundraising. Obviously both are doing a ton of fundraising, but if Moore is doing a better job of finding new donors within the state and winning them over that could account for the closing gap.

Justin Guillory said...

For what its worth, I've talked to a couple of people who have thought that the articles helped Moore's name recognition and therefore his poll numbers went up. His improvement is that simple.

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