Wednesday, July 22, 2009

Perdue's drop by voter group

In four months Bev Perdue's approval spread has gone from 44/35 to 25/55. I know conservatives want to claim it's all because she went public supporting a tax increase but her biggest drop actually came from April to May before she did that, so while I certainly wouldn't dispute that's part of what's going on I don't think it's the biggest thing.

Perdue's biggest declines in approval have come among moderate Democrats (a 30% drop) and liberal Democrats (a 24% drop). Those are the two party/ideology groups most likely to be opposed to huge spending cuts and most open to tax increases so there has to be something more to what's going on here.

I offered some theories last week, but here's my big question: why is Bev Perdue so unpopular, especially with her base? Is it lack of overall vision, failure to support progressive legislation, not being visible enough? We're interested in doing a poll digging deeper about why Perdue is where she is and any ideas you have about why that can be translated into coherent poll questions are very welcome.

This chart shows her overall approval decline by party/ideology group comparing March and July:

Group

Perdue Approval in March

Perdue Approval in July

Change

Moderate Democrats

68

38

-30

Liberal Democrats

72

48

-24

Moderate Independents

43

22

-21

Conservative Democrats

50

29

-21

Moderate Republicans

29

11

-18

Conservative Republicans

13

8

-5

Conservative Independents

17

17

No Change

1 comment:

Brandon K said...

New Jersey out next week?

 
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