Kos has a good, broad look at automated polling and its detractors.
I don't claim that IVR is an ideal method for conducting 80 question campaign benchmark polls, or academic surveys of similar length and complexity.
But for calling an election? I think it would be virtually impossible to take a dispassionate look at polling in the primaries, particularly among companies who have polled ten or more contests, and say that live interviewers have done better than automated pollsters.
Wednesday, May 28, 2008
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