Wednesday, May 28, 2008

Kos on Automated Polling

Kos has a good, broad look at automated polling and its detractors.

I don't claim that IVR is an ideal method for conducting 80 question campaign benchmark polls, or academic surveys of similar length and complexity.

But for calling an election? I think it would be virtually impossible to take a dispassionate look at polling in the primaries, particularly among companies who have polled ten or more contests, and say that live interviewers have done better than automated pollsters.

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