Wednesday, March 19, 2008

Democratic Tracking Poll: Governor

Bev Perdue 44
Richard Moore 34

Richard Moore's new ad campaign appears to have reinvigorated his campaign, as he's within ten points of Bev Perdue after trailing by 27 in a poll two weeks ago.

Moore's first set of television ads focused on issues like government efficiency that seem better suited for the general election than a Democratic primary. He also made no mention of his party affiliation. In his new ads he comes across more as a populist, hitting on issues like the minimum wage and college tuition. The ad also prominently states that he is a Democrat.

49% of those surveyed reported seeing ads for both Moore and Perdue in the last week and among that group the gap between the two candidates is even smaller- Perdue leads just 46-43.

Never underestimate the power of tv in a statewide campaign.

Perdue is still clearly the favorite but Moore's prospects have improved considerably since he went back on the air last week with his new message.

Full results here.

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