Thursday, February 7, 2008

Moore campaign likes IVR polling

Richard Moore and Jay Reiff have both said that automated polls, like ours, are not credible. But seemingly whenever one throws them a bone they're all the sudden alright.

Just got this email:
Dear Friend:

A recent independent poll released by WRAL-TV in Raleigh shows Richard Moore as the leading candidate in a general election match-up.

The most telling piece of information is the dramatic difference in the positive-to-negative rating of Moore and Perdue. Perdue's negatives are more than double Moore's.

Moore: 35% favorable to 12% unfavorable.
Perdue: 35% favorable to 27% unfavorable.

A candidate's positive to negative ratio is one of the key indicators of predicting electoral success and Richard Moore is in a very positive position with voters.


Jay Reiff
Campaign Manager
Rasmussen Reports, which conducted the poll, uses the same IVR polling that we do. It's just one more sign that when Richard Moore personally attacked our company last month it was just sour grapes about his performance rather than genuine concern about our methodology.

I agree this particular poll was good news for Moore, and wrote about it last week here. But his campaign sure has flip flopped on the reliability of automated polling.

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